The delivery restaurant platform

Sous Chef

Restaurant quality.
Delivered differently.

Exceptional food shouldn’t cost the earth. We build chef-driven restaurant brands designed, from the first ingredient to the last fold of the box, for delivery.

The seven Sous Chef brands in their packaging on a black studio surface: a jade green noodle bowl and box, a kraft egg box, faux wood grain bowls, a black wings box with a gold spade, a kraft-wrapped sandwich with a red seal, saffron bowls of curry, and a Vietnamese iced coffee with a kraft carrier.
  • Jade Noodle
  • The Egg Company
  • BC Bowls
  • Jackpot Wings
  • Cold Mountain Subs
  • Raja India
  • Mahjong Coffee

01 / The Idea

The restaurant,
reengineered
for delivery.

Sous Chef creates restaurant brands from the food up: menu, preparation, packaging, presentation and the delivery experience.

  1. 01Chef-driven food, written for the journey.
  2. 02Beautiful food without the dining-room markup.
  3. 03Virtual brands today. Physical restaurants when the neighborhood is ready.
A jade green fiber bowl of noodles and a kraft fiber box being finished on a stainless steel kitchen pass under a single heat lamp.

02 / The Brands

Six restaurants.
One coffee house.

Each brand is designed as a complete object: the dish, the box it travels in and the name on the seal.

01 / 07Modern Asian noodles

Jade Noodle

A deep jade green fiber bowl of glossy noodles with charred sliced protein, scallions, crispy garlic and a soft egg on a black studio background.

Modern Asian noodles, built to arrive glossy.

Premium noodles, charred proteins and sauces worked into the bowl before it leaves the pass. Nothing arrives dry. Nothing arrives swimming.

Launch Jade Noodle

Menu highlights

  • Charred pork noodles, scallion and crispy garlic
  • Black garlic beef noodles with a soft egg
  • Chili crisp chicken noodles
  • Scallion oil noodles, crispy garlic

Packaging

  • Jade-textured green box
  • Molded fiber bowl
  • Sauce incorporated into the food
  • Compostable topping cups
The Jade Noodle jade-textured green box beside its matching molded fiber bowl, topping cups and chopsticks.
Jade-textured box and molded fiber bowl
02 / 07Elevated breakfast

The Egg Company

Soft scrambled eggs with crispy golden potatoes, herbs and parmesan inside a folded kraft fiber box on a black studio background.
The Egg Company logo

Elevated breakfast, all day.

Soft eggs, crisp potatoes and proper sandwiches, presented directly in the box so the first thing you see is the food.

Launch The Egg Company

Menu highlights

  • Soft scrambled eggs, parmesan and herbs
  • Crispy golden potatoes
  • Chicken and egg sandwich
  • Steak and eggs

Packaging

  • Folded kraft fiber box
  • Food presented directly inside
  • Topping cups only when needed
The Egg Company folded kraft fiber box, closed, with a small compostable topping cup.
Folded kraft fiber box
03 / 07The modern bowl

BC Bowls

A composed grain bowl with grilled chicken, avocado, purple cabbage, carrots and herbs in a dark faux wood grain molded fiber bowl on a black studio background.
BC Bowls logo

The modern bowl restaurant.

Grilled chicken, avocado, grains and sharp, crunchy vegetables, composed in a bowl designed like a piece of industrial equipment.

Launch BC Bowls

Menu highlights

  • Grilled chicken and avocado grain bowl
  • Purple cabbage, carrot, greens and herbs
  • Crunchy toppings, packed separately
  • House dressings, already on the bowl

Packaging

  • Molded fiber with a dark faux wood grain
  • Nesting, stackable geometry
  • Matching fiber lid
  • Compostable topping cups
Three BC Bowls molded fiber bowls nested in a stack with a matching fiber lid.
Faux wood grain molded fiber, nested
04 / 07Wings, taken seriously

Jackpot Wings

Lacquered crispy wings with a glossy chili glaze, sesame and scallions in a black folded fiber box with a small gold spade mark, on a black studio background.
Jackpot Wings logo

High-quality wings with a point of view.

Lacquered, properly crisp wings that are sauced in the kitchen and hold their glaze all the way to the door.

Launch Jackpot Wings

Menu highlights

  • Korean glaze, sesame and scallion
  • Black garlic
  • Chili lacquer
  • Dry-spiced, crisp

Packaging

  • Black folded fiber box
  • Wings presented directly in the box
  • Sauce already on the wings
  • One small compostable garnish cup
The Jackpot Wings black folded fiber box, closed, with a small gold spade mark and a compostable garnish cup.
Black folded fiber box, gold spade
05 / 07Chef-driven sandwiches

Cold Mountain Subs

A large crusty roast beef sandwich with melted cheese and greens, wrapped in natural kraft paper and sealed with a red circular sticker, on a black studio background.
Cold Mountain Subs logo

Chef-driven sandwiches. One wrap. One seal.

Beautiful crusty bread and fillings cooked like a restaurant main course. No rigid box, just kraft paper and a bright red seal.

Launch Cold Mountain Subs

Menu highlights

  • Roast beef
  • Chicken Milanese
  • Italian
  • French dip
  • Meatball
  • Steak and pepper

Packaging

  • Natural kraft paper
  • A simple fold and wrap
  • One bright red circular seal
  • No plastic
A Cold Mountain sub fully wrapped in kraft paper and closed with a single red circular seal.
Kraft paper wrap, red seal
06 / 07Modern Indian

Raja India

Butter chicken with basmati rice, crispy onions and cilantro in a saffron-colored molded fiber bowl on a black studio background.
Raja India logo

The modern Indian restaurant.

Deep, concentrated curries and fragrant rice, finished with crisp onions and herbs, served in a saffron bowl you recognize from across the room.

Launch Raja India

Menu highlights

  • Butter chicken with basmati rice
  • Chicken tikka
  • Biryani
  • Rogan josh
  • Paneer curry

Packaging

  • Saffron-colored molded fiber bowl
  • Matte, natural fiber texture
  • Matching saffron fiber lid
The Raja India saffron-colored molded fiber bowl with its matching saffron lid.
Saffron molded fiber bowl and lid

And the coffee house

Then, coffee.

07 / 07Vietnamese-inspired coffee and café

Mahjong Coffee

Vietnamese iced coffee in a kraft compostable cup with a natural kraft carrier on a black studio background.
Mahjong Coffee logo

Vietnamese café culture, made contemporary.

Strong, slow-dripped coffee over condensed milk, alongside matcha, pandan and coconut drinks, toast and café pastries.

Launch Mahjong Coffee

Menu highlights

  • Vietnamese iced coffee
  • Cà phê phin, hot or over ice
  • Coconut coffee
  • Pandan and matcha
  • Toast and café pastries

Packaging

  • Compostable fiber coffee cup
  • Kraft paper carrier
  • Vietnamese-inspired line illustration
Vietnamese iced coffee layered over condensed milk beside a steel phin filter and a small pastry.
Fiber cup, kraft carrier

In development: Country Club, the next brand on the Sous Chef kitchen system.

Country Club logo

03 / Packaging

The box is part
of the dish.

Packaging is designed around the eating experience, not the shipping carton. Every brand gets one signature object.

Jade Noodle jade-textured green box and molded fiber bowl.

Jade Noodle

Jade-textured box, molded fiber bowl
The Egg Company folded kraft fiber box.

The Egg Company

Folded kraft fiber box
BC Bowls faux wood grain molded fiber bowls, nested.

BC Bowls

Faux wood grain molded fiber
Jackpot Wings black folded fiber box with a gold spade mark.

Jackpot Wings

Black folded fiber box
Cold Mountain sub wrapped in kraft paper with a red seal.

Cold Mountain Subs

Kraft wrap, red seal
Raja India saffron molded fiber bowl and lid.

Raja India

Saffron molded fiber bowl
Mahjong Coffee fiber cup with Vietnamese-inspired illustration.

Mahjong Coffee

Fiber cup, kraft carrier

Seven brands. Seven objects. Each one recognizable before it is opened.

  1. 01Sauce belongs on the food.
  2. 02Toppings arrive separately only when they improve the dish.
  3. 03Packaging is designed around the eating experience.
  4. 04Compostable, plant-based materials wherever technically appropriate.

04 / Food

Chef food.
Delivery economics.

Fine-dining techniques, applied to honest ingredients. Every menu is written by chefs and engineered like a product, so restaurant-level execution survives a twenty-minute ride.

  1. 01Inexpensive but high-quality ingredients
  2. 02Concentrated sauces
  3. 03Professional culinary techniques
  4. 04Shared ingredients across brands
  5. 05Minimal SKU complexity
  6. 06Delivery durability
  7. 07Fast kitchen execution
A spoon drag of glossy sauce beside seared sliced chicken, crispy shallots, herbs and a small steel saucepan on a matte black surface.

05 / The Operating System

Seven brands.
One kitchen.

Sous Chef runs multiple differentiated brands from one efficient kitchen system: one prep list, one line, one team.

Eight steel kitchen pans in a precise grid holding chicken, rice, potatoes, herbs, pickles, chili, crispy toppings and sauce.
Illustrative component map. One prep list feeds every brand. JN Jade Noodle, EC The Egg Company, BC BC Bowls, JW Jackpot Wings, CM Cold Mountain Subs, RI Raja India, MC Mahjong Coffee.
Shared componentJade NoodleEgg Co.BC BowlsJackpot WingsCold MountainRaja IndiaMahjong Coffee
ChickenUsedUsedUsedUsedUsedUsedNot used
RiceNot usedNot usedUsedNot usedNot usedUsedNot used
PotatoNot usedUsedNot usedNot usedNot usedUsedNot used
HerbsUsedUsedUsedUsedUsedUsedUsed
PicklesUsedNot usedUsedNot usedUsedUsedUsed
ChiliUsedNot usedUsedUsedUsedUsedUsed
Crispy toppingsUsedUsedUsedUsedNot usedUsedNot used
SaucesUsedUsedUsedUsedUsedUsedNot used

06 / Sustainability

Less packaging.
Better packaging.

A plant-based packaging direction, designed to eliminate unnecessary plastic, with compostability designed into the system.

  • Molded fiberBowls for noodles, grains and curry
  • Folded fiberBoxes for breakfast and wings
  • Kraft paperWraps and carriers
  • Compostable topping cupsOnly when they improve the dish
  • Fiber lidsMatched to every bowl
  • Wood and fiber utensilsOn request
Unprinted packaging components laid out in a grid: a molded fiber bowl and lid, a flat kraft box blank, kraft paper, small fiber topping cups and wooden utensils.

Sous Chef

Build the next
restaurant.