07 / 07All menus

Mahjong Coffee

Vietnamese-inspired breakfast and lunch sandwiches.

Bánh mì with grilled pork, cucumber, cilantro and chile, wrapped in kraft paper printed with a retro Vietnamese pattern of lotus, bicycles and lanterns.
Mahjong Coffee logo

Lemongrass pork and chicken, egg bánh mì and strong Vietnamese iced coffee: crackling bread, rich fillings, sharp vegetables, cold herbs and chile.

Menu price Mains $10 · Sides $3

For restaurant partners

The operating pack.

You can see the operating requirements and estimated economics before you commit. One restaurant runs one Sous Chef brand; this is everything Mahjong Coffee asks of it.

  • BAKERYBest host restaurant
  • LOWLaunch complexity
  • NONENew equipment for a best-fit host
  • 5–8 minTypical ticket
  • $2.00–$3.85Est. variable cost per main
  • $6.15–$8.00Est. contribution per main before platform fees

Why this brand

Vietnamese-inspired bánh mì and strong iced coffee for a bakery, cafe, coffee shop, Asian or Vietnamese restaurant that already runs mornings, bread and coffee. If the host has no coffee equipment, it is flagged COFFEE EQUIPMENT REQUIRED.

Flavor philosophy

A great bánh mì is a contrast machine: a shatter-crisp roll, a rich savory filling, sharp quick-dressed vegetables, a handful of cold herbs and fresh chile. Every Mahjong sandwich keeps all five, and the coffee is strong and sweet enough to stand up to them.

Restaurant operations

01 What you need

  • A sandwich maker and a toaster or oven
  • Coffee brewed as a concentrate before service
  • The batch components below
  • Kraft wrap, cold cups with lids and straws, side cups, labels, bags

02 Before service

  1. Check the storefront is online
  2. Grill the pork and chicken
  3. Dress carrot and cucumber in small batches
  4. Pick cilantro and mint; slice jalapeño
  5. Brew the coffee concentrate and chill it
  6. Stock wraps, cups, lids, straws and bags

03 Batch prep

Every batch recipe for this brand, with yields and methods. Ingredients are shared within the brand to keep inventory small; nothing is shared with other brands.

Lemongrass porkAbout 12 portions of 3.5 oz cooked
Batch yield
About 12 portions of 3.5 oz cooked
Time
15 min active, marinate at least 1 hour
Equipment
Grill or flat-top
Used by
Classic Pork Bánh Mì, Vietnamese Breakfast Sandwich

Batch recipe

  • 4.5 lb pork shoulder, sliced thin
  • ¼ cup minced lemongrass
  • 8 garlic cloves
  • 3 shallots or ½ onion, minced
  • ¼ cup soy sauce
  • 3 tbsp sugar
  • 1 tsp black pepper
  • 3 tbsp oil

Method

  1. Mix the marinade, coat the pork, marinate refrigerated at least 1 hour.
  2. Grill or sear hard until caramelized at the edges. Cook proteins to the internal temperature required by your local health code and verify with a calibrated thermometer.

Storage, shelf life and holding: follow your local health code and your restaurant's approved food-safety procedures. Label and date every batch.

Lemongrass chickenAbout 12 portions of 3.5 oz cooked
Batch yield
About 12 portions of 3.5 oz cooked
Time
15 min active, marinate at least 1 hour
Equipment
Grill or flat-top
Used by
Lemongrass Chicken Bánh Mì

Batch recipe

  • 4.5 lb chicken thigh
  • ¼ cup minced lemongrass
  • 6 garlic cloves
  • 3 tbsp soy sauce
  • 2 tbsp sugar
  • 2 tbsp lime juice
  • 1 tsp black pepper
  • 3 tbsp oil

Method

  1. Marinate refrigerated at least 1 hour.
  2. Grill until charred at the edges. Cook proteins to the internal temperature required by your local health code and verify with a calibrated thermometer.
  3. Slice.

Storage, shelf life and holding: follow your local health code and your restaurant's approved food-safety procedures. Label and date every batch.

Quick-dressed carrot and cucumberAbout 20 portions of 1.5 oz
Batch yield
About 20 portions of 1.5 oz
Time
10 min active
Equipment
Prep table
Used by
Classic Pork Bánh Mì, Lemongrass Chicken Bánh Mì, Chili Egg Bánh Mì, Vietnamese Breakfast Sandwich, Herb Cucumber Salad

Batch recipe

  • 1 lb carrot, julienned
  • 1 lb cucumber, cut in spears
  • ½ cup rice vinegar
  • ¼ cup sugar
  • 2 tsp salt

Method

  1. Dress carrot 20 minutes before use; add cucumber to order so it stays crisp. Drain before building. Make in small batches.

Storage, shelf life and holding: follow your local health code and your restaurant's approved food-safety procedures. Label and date every batch.

Scallion oilAbout 30 portions of 1 tsp
Batch yield
About 30 portions of 1 tsp
Time
5 min active
Equipment
Range
Used by
Classic Pork Bánh Mì, Chili Egg Bánh Mì

Batch recipe

  • 1 cup scallion, sliced
  • ½ cup oil
  • ½ tsp salt

Method

  1. Pour hot oil over scallion and salt. Cool, label and date.

Storage, shelf life and holding: follow your local health code and your restaurant's approved food-safety procedures. Label and date every batch.

Coffee concentrate and syrupAbout 20 drinks
Batch yield
About 20 drinks
Time
15 min active
Equipment
Coffee brewer or phin filters
Used by
Vietnamese Iced Coffee

Batch recipe

  • 1 lb dark-roast coffee, medium-coarse grind (a Vietnamese-style robusta blend if available)
  • Water per your brewer for a double-strength concentrate
  • 1 cup sugar dissolved in 1 cup hot water

Method

  1. Brew double-strength concentrate with a drip brewer, cold brew or phin filters. Chill.
  2. Make the sugar syrup. Store both covered, labeled and dated.

Storage, shelf life and holding: follow your local health code and your restaurant's approved food-safety procedures. Label and date every batch.

04 During service

  1. Toast every baguette to order until the crust crackles
  2. Heat proteins on the flat-top; cook eggs to order
  3. Build with cold herbs last
  4. Pour the coffee over ice last, right before the order is handed off

05 Order assembly

  1. Split and toast the baguette
  2. Soy seasoning and scallion oil on the bread
  3. Protein or egg, then dressed vegetables, cucumber, herbs and chile

06 Final finish

  • A few drops of soy or a squeeze of lime as listed
  • Fresh chile slices on top

07 Packaging

Primary container
Kraft sandwich wrap
Secondary container
Cold cup with lid and straw for coffee; lidded cup for the salad
Sauce
Seasoning goes on the bread; no loose cups
Venting
Kraft wrap breathes; do not seal hot sandwiches in plastic
Labeling
Item name on the wrap and the cup
Order identification
Order number and customer name
Spill prevention
Cup lids snapped and checked; coffee packed upright in a carrier or bag corner
Crispy food
Toast hard so the crust survives the wrap

08 Quality control

  • Baguette crust crackles
  • Protein hot and caramelized
  • Dressed vegetables sharp and crunchy
  • Herbs fresh and cold
  • Coffee strong and cold, lid secure

09 Cleanup

  • Clean the grill at close
  • Wash the coffee brewer and pitchers per your SOP
  • Sanitize boards used for raw pork and chicken

10 Waste control

High-waste ingredients

  • Cilantro and mint
  • Toasted bread
  • Brewed coffee concentrate

Low-waste ingredients

  • Coffee beans
  • Soy sauce
  • Whole carrots and cucumbers

Batch prep

  • Dress vegetables in small batches
  • Brew concentrate once a day

Expected leftover risks

  • Herbs at close
  • Coffee concentrate past its approved window

Ways to minimize waste

  • Pick herbs twice a day
  • Toast only to order
  • Size the coffee batch to the day's orders
Menu item operating cards

Every item: flavor architecture, exact portion, batch recipes, times, prep, cooking, holding, assembly, finish, packaging, delivery, quality control, cleanup, waste, allergens and estimated costs.

MC-01Classic Pork Bánh Mì

Caramelized lemongrass pork on a crackling baguette with quick-dressed carrot and cucumber, cilantro, mint, fresh jalapeño and a few drops of soy.

Flavor architecture

Salt
Soy in the marinade and on the bread
Acid
Rice vinegar in the dressed vegetables
Fat
Pork shoulder and scallion oil
Umami
Soy and caramelized pork
Sweet
Sugar in the marinade and dressing
Heat
Fresh jalapeño
Texture
Crackling crust, tender pork, crunchy vegetables
Aroma
Lemongrass, cilantro and mint
  • Menu price$10.00
  • Ingredient cost$1.45–$2.35
  • Packaging cost$0.15–$0.40
  • Incremental labor$0.50–$1.10
  • Total variable cost$2.10–$3.85
  • Contribution before platform fees$6.15–$7.90
  • Contribution margin before platform fees62%–79%

Illustrative estimate. Before delivery-platform fees and the Sous Chef 15% share.

Exact portion

Lemongrass pork, cooked3.5 oz
Vietnamese-style baguette1
Dressed carrot and cucumber1.5 oz
Cucumber spears1 oz
Cilantro and minta small handful
Fresh jalapeño3 slices
Soy and scallion oil1 tsp each
Lemongrass and garlicin the marinade

Batch recipes used

Time, labor and equipment

Prep time
About 1 min
Cook time
About 2 min
Active labor
About 2 to 3 minutes per order
Equipment
Oven or toaster, Flat-top or grill

Prep steps

  1. Pull 3.5 oz cooked pork and 1.5 oz drained vegetables.

Cooking steps

  1. Toast the split baguette until the crust crackles. Reheat the pork on the flat-top until it sizzles.

Assembly

  1. Scallion oil and a few drops of soy on the bread, pork, dressed carrot and cucumber, herbs, jalapeño.

Final finish

  1. Close firmly so the crust cracks.

Packaging

  1. Kraft wrap, label, bag.

Holding guidance

  • Hold hot and cold components at the temperatures and for the times set by your local health code and your restaurant's approved food-safety procedures. Label and date every batch. Discard according to your SOP.

Delivery performance

Delivery target
Designed to arrive with a crisp crust and cold, fresh herbs.
Expected texture after delivery
The crust softens a little under the wrap; toasting hard helps.
Sauce handling
Seasoning is on the bread; vegetables are drained.
Crispness
Toasted crust is the crisp element.
Heat retention
Warm filling, cool herbs; depends on delivery time.
Leak risk
Low.
Recommended packaging
Kraft-wrapped sandwich in a bag.

Quality control

  • Crust crackles
  • Pork caramelized
  • Vegetables sharp and crunchy
  • Herbs fresh

Cleanup

  • Brush crumbs from the toaster

Waste control

  • Toast only to order

Allergens

Contains
Wheat, Soy
Designed without
Milk, Egg, Fish, Shellfish, Peanuts, Tree Nuts, Sesame

Designed without the allergens listed. Purchased ingredients and shared equipment in the host kitchen can introduce cross-contact: verify with the preparing restaurant.

Cost breakdown by ingredient and packaging
LinePortionEst. cost
Pork shoulder, boneless4.5 oz$0.70–$0.98
Vietnamese-style baguette, 8 in.1$0.50–$0.85
Carrot1 oz$0.04–$0.06
Cucumber1 oz$0.07–$0.10
Fresh herbs (cilantro, scallion, mint)portion$0.06–$0.12
Fresh herbs (cilantro, scallion, mint)0.5 portions$0.03–$0.06
Soy sauceportion$0.03–$0.06
Garlic, ginger or lemongrassportion$0.04–$0.09
Kraft sandwich wrap$0.05–$0.10
Order label$0.02–$0.04
Delivery bag (per order)$0.10–$0.20
Napkins (per order)$0.02–$0.04
MC-02Lemongrass Chicken Bánh Mì

Charred lemongrass chicken thigh on a crackling baguette with dressed carrot and cucumber, cilantro, mint, jalapeño and a squeeze of lime.

Flavor architecture

Salt
Soy in the marinade
Acid
Lime and the dressed vegetables
Fat
Chicken thigh
Umami
Charred chicken and soy
Sweet
Sugar in the marinade
Heat
Jalapeño
Texture
Crisp crust, juicy chicken, crunchy vegetables
Aroma
Lemongrass and lime
  • Menu price$10.00
  • Ingredient cost$1.55–$2.50
  • Packaging cost$0.15–$0.40
  • Incremental labor$0.50–$1.10
  • Total variable cost$2.20–$4.00
  • Contribution before platform fees$6.00–$7.80
  • Contribution margin before platform fees60%–78%

Illustrative estimate. Before delivery-platform fees and the Sous Chef 15% share.

Exact portion

Lemongrass chicken, cooked3.5 oz
Vietnamese-style baguette1
Dressed carrot and cucumber1.5 oz
Cucumber spears1 oz
Cilantro and minta small handful
Fresh jalapeño3 slices
Lime1 wedge
Soyin the marinade

Batch recipes used

Time, labor and equipment

Prep time
About 1 min
Cook time
About 2 min
Active labor
About 2 to 3 minutes per order
Equipment
Oven or toaster, Flat-top or grill

Prep steps

  1. Pull 3.5 oz sliced chicken and dressed vegetables.

Cooking steps

  1. Toast the baguette. Reheat the chicken on the flat-top.

Assembly

  1. Chicken, vegetables, cucumber, herbs, jalapeño.

Final finish

  1. Squeeze lime over the chicken before closing.

Packaging

  1. Kraft wrap, label, bag.

Holding guidance

  • Hold hot and cold components at the temperatures and for the times set by your local health code and your restaurant's approved food-safety procedures. Label and date every batch. Discard according to your SOP.

Delivery performance

Delivery target
Designed to arrive with a crisp crust and cold, fresh herbs.
Expected texture after delivery
The crust softens a little under the wrap; toasting hard helps.
Sauce handling
Seasoning is on the bread; vegetables are drained.
Crispness
Toasted crust is the crisp element.
Heat retention
Warm filling, cool herbs; depends on delivery time.
Leak risk
Low.
Recommended packaging
Kraft-wrapped sandwich in a bag.

Quality control

  • Chicken charred and juicy
  • Lime noticeable
  • Crust crackles

Cleanup

  • Brush crumbs from the toaster

Waste control

  • Toast only to order

Allergens

Contains
Wheat, Soy
Designed without
Milk, Egg, Fish, Shellfish, Peanuts, Tree Nuts, Sesame

Designed without the allergens listed. Purchased ingredients and shared equipment in the host kitchen can introduce cross-contact: verify with the preparing restaurant.

Cost breakdown by ingredient and packaging
LinePortionEst. cost
Chicken thigh, boneless skinless4.5 oz$0.77–$1.05
Vietnamese-style baguette, 8 in.1$0.50–$0.85
Carrot1 oz$0.04–$0.06
Cucumber1 oz$0.07–$0.10
Fresh herbs (cilantro, scallion, mint)portion$0.06–$0.12
Fresh herbs (cilantro, scallion, mint)0.5 portions$0.03–$0.06
Lime or lemonportion$0.08–$0.15
Soy sauceportion$0.03–$0.06
Kraft sandwich wrap$0.05–$0.10
Order label$0.02–$0.04
Delivery bag (per order)$0.10–$0.20
Napkins (per order)$0.02–$0.04
MC-03Chili Egg Bánh Mì

Two crisp-edged fried eggs on a toasted baguette with scallion oil, chile, dressed carrot and cucumber, cilantro and a few drops of soy. Breakfast, Vietnamese style.

Flavor architecture

Salt
Soy
Acid
Dressed vegetables
Fat
Egg yolk and scallion oil
Umami
Soy and fried egg
Sweet
Dressed carrot
Heat
Fresh chile
Texture
Crisp egg edges and crust, crunchy vegetables
Aroma
Scallion oil and cilantro
  • Menu price$10.00
  • Ingredient cost$1.10–$2.00
  • Packaging cost$0.15–$0.40
  • Incremental labor$0.50–$1.10
  • Total variable cost$1.75–$3.50
  • Contribution before platform fees$6.50–$8.25
  • Contribution margin before platform fees65%–82%

Illustrative estimate. Before delivery-platform fees and the Sous Chef 15% share.

Exact portion

Eggs2 large
Vietnamese-style baguette1
Dressed carrot and cucumber1.5 oz
Cucumber spears1 oz
Cilantro and minta small handful
Fresh jalapeño3 slices
Scallion oil and soy1 tsp each
Oilas needed

Batch recipes used

Time, labor and equipment

Prep time
About 1 min
Cook time
About 2 min
Active labor
About 2 to 3 minutes per order
Equipment
Oven or toaster, Flat-top or grill

Prep steps

  1. Pull dressed vegetables and herbs.

Cooking steps

  1. Fry 2 eggs until the edges crisp; break the yolks for delivery. Toast the baguette.

Assembly

  1. Scallion oil and soy on the bread, eggs, vegetables, herbs, chile.

Final finish

  1. Close firmly.

Packaging

  1. Kraft wrap, label, bag.

Holding guidance

  • Hold hot and cold components at the temperatures and for the times set by your local health code and your restaurant's approved food-safety procedures. Label and date every batch. Discard according to your SOP.

Delivery performance

Delivery target
Designed to arrive with a crisp crust and cold, fresh herbs.
Expected texture after delivery
The crust softens a little under the wrap; toasting hard helps.
Sauce handling
Seasoning is on the bread; vegetables are drained.
Crispness
Toasted crust is the crisp element.
Heat retention
Warm filling, cool herbs; depends on delivery time.
Leak risk
Low.
Recommended packaging
Kraft-wrapped sandwich in a bag.

Quality control

  • Egg edges crisp, yolk set enough to travel
  • Crust crackles
  • Chile present

Cleanup

  • Brush crumbs from the toaster

Waste control

  • Toast only to order

Allergens

Contains
Egg, Wheat, Soy
Designed without
Milk, Fish, Shellfish, Peanuts, Tree Nuts, Sesame

Designed without the allergens listed. Purchased ingredients and shared equipment in the host kitchen can introduce cross-contact: verify with the preparing restaurant.

Cost breakdown by ingredient and packaging
LinePortionEst. cost
Eggs, large2$0.36–$0.64
Vietnamese-style baguette, 8 in.1$0.50–$0.85
Carrot1 oz$0.04–$0.06
Cucumber1 oz$0.07–$0.10
Fresh herbs (cilantro, scallion, mint)portion$0.06–$0.12
Fresh herbs (cilantro, scallion, mint)0.5 portions$0.03–$0.06
Soy sauceportion$0.03–$0.06
Cooking oilportion$0.04–$0.08
Kraft sandwich wrap$0.05–$0.10
Order label$0.02–$0.04
Delivery bag (per order)$0.10–$0.20
Napkins (per order)$0.02–$0.04
MC-04Vietnamese Breakfast Sandwich

Caramelized lemongrass pork and a fried egg on a toasted baguette with dressed vegetables, cucumber, cilantro, jalapeño and a few drops of soy.

Flavor architecture

Salt
Soy and pork
Acid
Dressed vegetables
Fat
Egg yolk and pork
Umami
Caramelized pork and soy
Sweet
Pork marinade
Heat
Jalapeño
Texture
Crust, tender pork, crunchy vegetables
Aroma
Lemongrass and cilantro
  • Menu price$10.00
  • Ingredient cost$1.40–$2.35
  • Packaging cost$0.15–$0.40
  • Incremental labor$0.65–$1.30
  • Total variable cost$2.20–$4.05
  • Contribution before platform fees$5.95–$7.80
  • Contribution margin before platform fees60%–78%

Illustrative estimate. Before delivery-platform fees and the Sous Chef 15% share.

Exact portion

Lemongrass pork, cooked2.5 oz
Egg1 large
Vietnamese-style baguette1
Dressed carrot and cucumber1.5 oz
Cucumber spears1 oz
Cilantro and minta small handful
Fresh jalapeño3 slices
Soy1 tsp
Oilas needed

Batch recipes used

Time, labor and equipment

Prep time
About 1 min
Cook time
About 3 min
Active labor
About 2.5 to 3.5 minutes per order
Equipment
Oven or toaster, Flat-top or grill

Prep steps

  1. Pull 2.5 oz pork and dressed vegetables.

Cooking steps

  1. Fry 1 egg; reheat pork; toast the baguette.

Assembly

  1. Pork, egg, vegetables, cucumber, herbs, jalapeño.

Final finish

  1. A few drops of soy. Close firmly.

Packaging

  1. Kraft wrap, label, bag.

Holding guidance

  • Hold hot and cold components at the temperatures and for the times set by your local health code and your restaurant's approved food-safety procedures. Label and date every batch. Discard according to your SOP.

Delivery performance

Delivery target
Designed to arrive with a crisp crust and cold, fresh herbs.
Expected texture after delivery
The crust softens a little under the wrap; toasting hard helps.
Sauce handling
Seasoning is on the bread; vegetables are drained.
Crispness
Toasted crust is the crisp element.
Heat retention
Warm filling, cool herbs; depends on delivery time.
Leak risk
Low.
Recommended packaging
Kraft-wrapped sandwich in a bag.

Quality control

  • Pork and egg both hot
  • Crust crackles
  • Herbs fresh

Cleanup

  • Brush crumbs from the toaster

Waste control

  • Toast only to order

Allergens

Contains
Egg, Wheat, Soy
Designed without
Milk, Fish, Shellfish, Peanuts, Tree Nuts, Sesame

Designed without the allergens listed. Purchased ingredients and shared equipment in the host kitchen can introduce cross-contact: verify with the preparing restaurant.

Cost breakdown by ingredient and packaging
LinePortionEst. cost
Pork shoulder, boneless3 oz$0.47–$0.66
Eggs, large1$0.18–$0.32
Vietnamese-style baguette, 8 in.1$0.50–$0.85
Carrot1 oz$0.04–$0.06
Cucumber1 oz$0.07–$0.10
Fresh herbs (cilantro, scallion, mint)portion$0.06–$0.12
Fresh herbs (cilantro, scallion, mint)0.5 portions$0.03–$0.06
Soy sauceportion$0.03–$0.06
Cooking oilportion$0.04–$0.08
Kraft sandwich wrap$0.05–$0.10
Order label$0.02–$0.04
Delivery bag (per order)$0.10–$0.20
Napkins (per order)$0.02–$0.04
MC-05Vietnamese Iced Coffee

Strong dark-roast coffee brewed double-strength, sweetened and poured over ice. Black, bold and dairy-free.

Flavor architecture

Salt
A tiny pinch of salt in the syrup to round the bitterness
Acid
Coffee
Fat
None
Umami
Dark-roast bitterness
Sweet
Sugar syrup
Heat
None
Texture
Cold, bold
Aroma
Dark-roast coffee
  • Menu price$3.00
  • Ingredient cost$0.35–$0.60
  • Packaging cost$0.15–$0.25
  • Incremental labor$0.10–$0.40
  • Total variable cost$0.60–$1.25
  • Contribution before platform fees$1.75–$2.40
  • Contribution margin before platform fees58%–80%

Illustrative estimate. Before delivery-platform fees and the Sous Chef 15% share.

Exact portion

Coffee concentrate, syrup and ice16 oz drink

Batch recipes used

Time, labor and equipment

Prep time
Under 1 min
Cook time
None to order
Active labor
About 0.5 to 1 minutes per order
Equipment
Coffee brewer or phin filters, Ice

Prep steps

  1. Keep concentrate and syrup chilled.

Cooking steps

  1. None.

Assembly

  1. Fill a 16 oz cup with ice, add 1 oz syrup and 4 oz concentrate, stir.

Final finish

  1. Lid and straw. Pour last, right before handoff.

Packaging

  1. Cold cup with lid and straw, packed upright in the bag corner or a carrier.

Holding guidance

  • Hold hot and cold components at the temperatures and for the times set by your local health code and your restaurant's approved food-safety procedures. Label and date every batch. Discard according to your SOP.

Delivery performance

Delivery target
Designed to arrive cold.
Expected texture after delivery
Ice melts and dilutes over time; the double-strength concentrate allows for that.
Sauce handling
Not applicable.
Crispness
Not applicable.
Heat retention
Cold item.
Leak risk
Medium: check the lid and pack upright.
Recommended packaging
Lidded cold cup with straw.

Quality control

  • Strong, not watery
  • Sweet but still bitter
  • Lid secure

Cleanup

  • Wash the brewer and pitcher

Waste control

  • Brew once a day to the day's par

Allergens

Contains
None of the major allergens
Designed without
Milk, Egg, Wheat, Soy, Fish, Shellfish, Peanuts, Tree Nuts, Sesame

Designed without the allergens listed. Purchased ingredients and shared equipment in the host kitchen can introduce cross-contact: verify with the preparing restaurant.

Cost breakdown by ingredient and packaging
LinePortionEst. cost
Coffee, per 12 oz iced drink (grounds, sugar, ice)1$0.35–$0.60
Cold cup, lid and straw, 16 oz$0.15–$0.25
MC-06Herb Cucumber Salad

Cucumber and carrot in rice vinegar with cilantro, mint, fresh chile and a pinch of sugar and salt.

Flavor architecture

Salt
Salt
Acid
Rice vinegar
Fat
None: it is the fresh contrast
Umami
None
Sweet
Sugar and carrot
Heat
Fresh chile
Texture
Crunchy and cold
Aroma
Mint and cilantro
  • Menu price$3.00
  • Ingredient cost$0.45–$0.75
  • Packaging cost$0.10–$0.25
  • Incremental labor$0.10–$0.40
  • Total variable cost$0.65–$1.40
  • Contribution before platform fees$1.60–$2.35
  • Contribution margin before platform fees53%–78%

Illustrative estimate. Before delivery-platform fees and the Sous Chef 15% share.

Exact portion

Cucumber4 oz
Carrot1 oz
Cilantro and minta small handful
Dressing1 portion
Fresh jalapeño3 slices

Batch recipes used

Time, labor and equipment

Prep time
About 1 min
Cook time
None
Active labor
About 0.5 to 1 minutes per order
Equipment
Prep table

Prep steps

  1. Cut cucumber and carrot.

Cooking steps

  1. None.

Assembly

  1. Dress to order and drain.

Final finish

  1. Herbs and chile on top.

Packaging

  1. Lidded side container, upright.

Holding guidance

  • Hold hot and cold components at the temperatures and for the times set by your local health code and your restaurant's approved food-safety procedures. Label and date every batch. Discard according to your SOP.

Delivery performance

Delivery target
Designed to arrive cold and crunchy.
Expected texture after delivery
Crunchy.
Sauce handling
Drained.
Crispness
Raw crunch.
Heat retention
Cold item.
Leak risk
Medium: tight lid.
Recommended packaging
Lidded side cup.

Quality control

  • Crunchy
  • Herbs fresh

Cleanup

  • Sanitize the board

Waste control

  • Dress to order

Allergens

Contains
None of the major allergens
Designed without
Milk, Egg, Wheat, Soy, Fish, Shellfish, Peanuts, Tree Nuts, Sesame

Designed without the allergens listed. Purchased ingredients and shared equipment in the host kitchen can introduce cross-contact: verify with the preparing restaurant.

Cost breakdown by ingredient and packaging
LinePortionEst. cost
Cucumber4.5 oz$0.31–$0.45
Carrot1 oz$0.04–$0.06
Fresh herbs (cilantro, scallion, mint)portion$0.06–$0.12
Vinegarportion$0.02–$0.05
Fresh herbs (cilantro, scallion, mint)0.5 portions$0.03–$0.06
Side container, 12 oz$0.08–$0.14
Side container lid$0.05–$0.08
Estimated costs
ItemPriceIngredientsPackagingLaborVariable costContributionMargin
Classic Pork Bánh MìMain$10.00$1.45–$2.35$0.15–$0.40$0.50–$1.10$2.10–$3.85$6.15–$7.9062%–79%
Lemongrass Chicken Bánh MìMain$10.00$1.55–$2.50$0.15–$0.40$0.50–$1.10$2.20–$4.00$6.00–$7.8060%–78%
Chili Egg Bánh MìMain$10.00$1.10–$2.00$0.15–$0.40$0.50–$1.10$1.75–$3.50$6.50–$8.2565%–82%
Vietnamese Breakfast SandwichMain$10.00$1.40–$2.35$0.15–$0.40$0.65–$1.30$2.20–$4.05$5.95–$7.8060%–78%
Vietnamese Iced CoffeeSide$3.00$0.35–$0.60$0.15–$0.25$0.10–$0.40$0.60–$1.25$1.75–$2.4058%–80%
Herb Cucumber SaladSide$3.00$0.45–$0.75$0.10–$0.25$0.10–$0.40$0.65–$1.40$1.60–$2.3553%–78%

Illustrative estimate. Actual costs vary by supplier, market, portion size, labor rates, waste, packaging and restaurant operation. Contribution is before delivery-platform fees and before the Sous Chef 15% share of net delivery sales. How we estimate costs.

Brand economics
  • $10.00Average main price
  • $1.35–$2.30Food cost range
  • $0.15–$0.40Packaging range
  • $0.50–$1.15Incremental labor range
  • $2.00–$3.85Variable cost range
  • $6.15–$8.00Contribution before platform fees

Illustrative scenario

ScenarioDaily gross salesMonthly gross sales (30 days)Est. monthly variable costsEst. monthly contribution before platform fees
10 orders a day$100.00$3,000$600–$1,155$1,845–$2,400
25 orders a day$250.00$7,500$1,500–$2,888$4,612–$6,000
50 orders a day$500.00$15,000$3,000–$5,775$9,225–$12,000
  • Daily gross sales
  • Monthly gross sales
  • Est. monthly variable costs
  • Est. monthly contribution before platform fees

ILLUSTRATIVE SCENARIO. Each order is assumed to be one main at the brand's average price; sides would add sales and cost. These are not forecasts: Sous Chef does not know and does not promise how many orders any restaurant will receive. Results depend on local demand, order volume, capacity, labor, ingredient costs, platform fees, pricing, waste and execution.

Launch cost

One-time launch costs

ItemEstimateNotes
Initial ingredient inventory$120–$240Baguettes, pork, chicken, eggs, produce, herbs, coffee.
Initial packaging stock$100–$200Kraft wrap, cold cups, lids, straws, side cups, labels, bags.
Labels and print$25–$60Order labels and a build card.
Training$30–$110About 1 to 2 staff hours plus test orders.
Optional small equipment$0–$60Phin filters or a pitcher if not owned.
Estimated launch cost$275–$670

Ongoing costs

  • Ingredients: $1.35–$2.30 per average main
  • Packaging: $0.15–$0.40 per order
  • Incremental labor: $0.50–$1.15 per order
  • Delivery-platform commission and fees, per your agreement with the platform
  • Sous Chef share: 15% of net delivery sales, invoiced monthly
  • No setup fee, subscription or minimum

Equipment required

  • Oven or toaster
  • Flat-top or grill
  • Coffee brewer or phin filters
  • Refrigeration
  • Prep table

Optional equipment

  • Ice machine (for the coffee)
  • Squeeze bottles

What a best-fit host probably already owns

  • Oven or toaster
  • Flat-top or grill
  • Coffee brewer
  • Refrigeration

Illustrative estimate. Actual costs vary by supplier, market, portion size, labor rates, waste, packaging and restaurant operation.

Host restaurant fit

Best fit

  • Bakery
  • Cafe
  • Coffee shop
  • Asian restaurant
  • Vietnamese restaurant
  • Breakfast-adjacent business

Good fit

  • Deli with an oven and a coffee brewer
  • Thai or Asian takeout with a toaster oven

Poor fit

  • Kitchen with no coffee equipment (flag: COFFEE EQUIPMENT REQUIRED)
  • Kitchen with no oven or toaster
  • Fryer-only bar

These businesses already open in the morning, toast or bake bread, cook eggs, brew coffee and sell takeout. A Vietnamese restaurant also already stocks lemongrass, herbs, soy and pork.

Existing equipment likely available

  • Oven or toaster
  • Flat-top or grill
  • Coffee brewer or espresso machine
  • Refrigeration
  • Prep table

Existing ingredients likely available

  • Bread
  • Eggs
  • Coffee
  • Sugar
  • Cucumber and carrot
  • Cilantro
  • Jalapeños

New ingredients required

  • Vietnamese-style baguettes (if not baked in-house)
  • Pork shoulder and chicken thigh (cafes)
  • Lemongrass
  • Mint
  • Soy sauce
  • Rice vinegar
  • Dark-roast coffee for the iced coffee

New equipment required

  • None if the host brews coffee; otherwise a drip brewer or phin filters (COFFEE EQUIPMENT REQUIRED)

New prep required

  • Lemongrass pork and chicken
  • Quick-dressed carrot and cucumber
  • Scallion oil
  • Coffee concentrate and syrup

Storage requirement

Third-pans for cooked pork, chicken, dressed vegetables and herbs; a covered pitcher of coffee concentrate.

Training requirement

About 1 to 2 hours: builds, the dressed vegetables and the coffee ratio.

Estimated launch complexity

LOW. Low for a host with coffee equipment; Medium if COFFEE EQUIPMENT REQUIRED.

Packaging
Primary container
Kraft sandwich wrap
Secondary container
Cold cup with lid and straw for coffee; lidded cup for the salad
Sauce container
Seasoning goes on the bread; no loose cups
Venting
Kraft wrap breathes; do not seal hot sandwiches in plastic
Labeling
Item name on the wrap and the cup
Order identification
Order number and customer name
Spill prevention
Cup lids snapped and checked; coffee packed upright in a carrier or bag corner
Crispy-food handling
Toast hard so the crust survives the wrap

Estimated packaging per order: $0.15–$0.40 for a main with its bag, napkins and utensils. A side adds only its container. No custom packaging or stickers are required at launch.

Allergens and food safety
ItemWheatEggSoyMustardMilk
Classic Pork Bánh MìContains—Contains——
Lemongrass Chicken Bánh MìContains—Contains——
Chili Egg Bánh MìContainsContainsContains——
Vietnamese Breakfast SandwichContainsContainsContains——
Vietnamese Iced Coffee—————
Herb Cucumber Salad—————

Every item is designed without dairy, sesame, peanuts and tree nuts unless it says “may contain”. That is a recipe design, not an allergy-safe claim: purchased ingredients and shared equipment in the host kitchen can introduce cross-contact. Verify every label.

Sous Chef provides

  • Recipes
  • Preparation instructions
  • Allergen information
  • Operational documentation
  • Quality standards

The host restaurant remains responsible for

  • Local health code
  • Food temperatures
  • Employee hygiene
  • Cross-contact prevention
  • Storage
  • Sanitation
  • Approved food-safety procedures
  • HACCP where applicable

Follow applicable local health code and your restaurant's approved food-safety procedures. Sous Chef does not publish holding times or holding temperatures.

Brand FAQ
Is there mayonnaise or pâté?

No. The sandwiches are designed without egg-based mayonnaise and pâté; the breakfast sandwiches contain egg because they are egg sandwiches.

Is the coffee made with condensed milk?

No. It is strong black coffee sweetened with sugar syrup, so it is dairy-free.

Can your kitchen
run this brand?

A bánh mì standing in a kraft paper sleeve printed with a red, saffron and teal retro Vietnamese pattern, on glossy black.

Packaging

Kraft sleeve, Vietnamese print

Mahjong Coffee launches in high-quality generic delivery packaging: securely closed, vented where needed, leak-resistant and without unnecessary plastic. No custom packaging or Sous Chef stickers are required at launch. The photograph shows the branded packaging direction.

  • Paper sandwich wrap, closed tight
  • Vented sandwich box or bag so bread stays crisp
  • Secure delivery bag

Menu price

Recipe designed without dairy, sesame, peanuts and tree nuts; some purchased ingredients may contain them. Prepared by a participating restaurant kitchen: if you have a food allergy, contact the restaurant before ordering.